If you want to make your unique identity and stand out from your competition, focus on the Technical SEO of your website. Because if your website’s structure is bad or it’s taking years to load, then the audience will scroll away. To keep your bounce rate down and your sales up, follow this guide of Technical SEO Best Practices in 2025.
What Is Technical SEO?
Technical SEO mainly targets a website’s structure and speed. The important thing is to make content that Google easily finds and loves to rank. It can help websites to rank faster and higher with clear goals and build trust. Technical SEO is all about:
- Page speed
- Mobile-friendliness
- Core Web Vitals
- Secure browsing (HTTPS)
- Clean site structure
- Easy navigation
- Fast-loading visuals
- Minimal pop-ups and errors
Why Technical SEO Matters the Most?
Technical SEO is the basic foundation of your website, and your business depends on it.
- Visibility: If Google cannot find your website pages, then people will not see them, and you will not get any benefits.
- Traffic & Revenue: If your website loads slow and has a bad structure, then you will lose customers.
- Ranking Factors: Don’t avoid basics like mobile-friendly structure and fast loading interface because sales depend on them.
- User Experience: If people don’t stay on your website for some time, Google can see that and will not recommend you in the future.
The conclusion is that without following the best Practices of Technical SEO, you cannot stand a chance against your competition. If you want to grow your brand website in 2025, understand crawling and indexing well.
What Are the Key Technical SEO Factors?
- Crawling: Search engines must access your pages.
- Indexing: Only indexed pages appear in results.
- Site Structure: Clear layout helps users and bots navigate.
- Internal Links: Connect pages to boost discovery and ranking.
Pro Tip: A well-structured, crawlable, and linked site ranks better and faster.
15 Technical SEO Best Practices for Higher Rankings
After understanding what is Technical SEO and why it’s important, now learn the best practices of Technical SEO. Here are the top 15 methods you can use to make your organic visibility better with Technical SEO:
1. Build an SEO-Friendly Site Structure
A good website’s structure is necessary for both Google and users to access pages easily.
- Link every page few clicks away from the homepage.
- Use a logical hierarchy (Home > Categories > Subpages).
- Do not keep orphan pages (pages with no internal links).
How to fix orphan pages?
- To find Orphan Pages, use Audit tools like Ubersuggest.
- Use internal links in orphan pages from other websites’ pages.
2. Optimize Core Web Vitals
Next Technical SEO Best Practices, Core Web Vitals tells its story with the name, and they decide if your website is worthy enough to rank top for users.
Main Metrics:
- LCP: Page loads main content in under 5s
- FID: Page reacts to clicks in under 100ms
- CLS: Layout doesn’t shift more than 1
How to Improve:
- Open Google Search Console > “Core Web Vitals” report.
- Compress images and videos.
- Use lazy loading and fast hosting.
Pro Tip:
Optimize websites for Mobiles because the majority of people prefer small devices.
3. Submit Your Sitemap to Google
Sitemaps really help search engines understand how many pages your website has and make them easy to navigate.
Steps:
- To find your sitemap, search on Google: yoursite.com/sitemap.xml or yoursite.com/sitemap_index.xml
- Go to Google Search Console > Indexing > Sitemaps.
- Paste your sitemap URL and click Submit.
- Please wait for the confirmation message after they analyze.
4. Secure Your Website with HTTPS
If you want to provide safety to your users, you need to integrate HTTPS into your website. As a Google Ranking Factor, HTTPS is used to encrypt Data and Passwords or credit details.
How to Check:
- Open your website and click on the lock sign on the bar.
- If it says “Not secure,” your site is using HTTP, not HTTPS.
How to Fix:
- Install an SSL/TLS Certificate: You can get one free from Let’s Encrypt.
- Redirect HTTP to HTTPS: Add 301 redirects so all old URLs change into safe versions.
- Verify Setup: Check pages load under HTTPS only.
Pro Tip:
You should always prefer HTTPS-based websites, even if you are using Subdomains, because it helps you maintain consistency and avoid Canonical Errors.
5. Fix Duplicate Content Issues
Duplicate content pages confuse the search engines because Google doesn’t know which one to rank high. Also, Duplicate content reduces the backlinks’ value, wastes the crawler’s budget, and pushes traffic to the wrong pages.
How to Check Duplicate Content and Fix It?
- Use tools like Semrush Site Audit or Google Search Console to detect duplicates.
- Run a site crawl.
- Go to the “Issues” tab.
- Search for “duplicate content.”
- Redirect the Duplicate page link to the Original URL.
- Use 301 Redirects to merge the duplicate URLs.
- Keep links consistent and avoid variations like /page vs /page/?ref.
Pro Tip:
Always use one clean and original version of every page URL on your site because it helps Google Crawler to index and then rank.
6. Make Your Website Mobile-Friendly
Optimize your sites for mobiles and other small devices because most traffic comes from Mobile phones.
How to Check:
Run your site in PageSpeed Insights > Go to SEO > Passed Audits > Check for:
- Meta viewport tag
- Readable font sizes
- Proper spacing around buttons
How to Fix:
- Install mobile mobile-friendly theme or web design.
- Do not use annoying pop-ups because they block content visibility.
- Keep track of the website’s overall performance on multiple devices.
Pro Tip:
Use Google’s Mobile-Friendly Test to confirm your site passes all checks.
7. Keep One Version of Your Website Active
Avoid using two different versions of the same website at the same time. Because it ruins the link juice, and you do not get as enough audience as you might attract. For example, https://yourwebsite.com and https://www.yourwebsite.com are two different versions, so avoid this confusion as well.
How to Fix:
- Choose either “www” or “non-www.”
- Use a 301 redirect to transfer all traffic to your preferred version.
- Make sure all internal links use the same version you chose.
Pro Tip:
You can confirm which version of your site is under Google Indexing simply by using Google Search Console.
8. Use Pagination the Right Way
Websites with a large number of articles in lists, then Pagination, can make it easy for users and crawlers to navigate. Pagination helps improve user experience for E-commerce products or blogs.
How to Do Pagination Right:
- Don’t use Infinite Scroll because Google gets distracted and skips many pages to load properly.
- Use “Next” and “Previous” page link buttons so Google can crawl all pages.
- Use clear, simple page URLs like /page/2/.
9. Review Your Robots.txt File
Your robots.txt file makes it easy for Google to decide which parts to target and which to ignore.
How to Check:
- Visit yoursite.com/robots.txt
- Look for Disallow lines that might block important pages.
- Do not block important pages like Homepage, Blog, or Product Pages.
Pro Tip:
Always block low-value pages, such as admin or thank you pages, but never block main pages.
10. Add Structured Data for Better Visibility
Structure data, or you can say Schema Markup, improves your content visibility and helps you get ranked on those Google rich snippets.
How to Add:
- Use schema generators like Google’s Structured Data Markup Helper.
- Choose the right type: Product, FAQ, Recipe, Review, etc.
- Test it with Google’s Rich Results Test before publishing.
Pro Tip:
If you sell products, add Product Schema to show ratings, price, and availability in search results. In case of WordPress blog websites user Yoast SEO Plugin automatically adds schema markup to your site.
11. Find and Fix Broken Links or Pages
Four hundred four pages or broken links kill the user experience and ruin all the backlink juice.
How to Check:
- Run a crawl in Ahref Site Audit or Google Search Console.
- Search for 4xx errors to find broken URLs.
- To fix them, restore deleted pages or redirect them to relevant pages.
Pro Tip:
After fixing, update any internal links pointing to those old URLs.
12. Boost Your Page Speed
Fast websites play an important role in enhancing user experience and are likable for Google to rank high. To check page speed, use Google PageSpeed Insights and aim for less than 100 or 90.
How to Improve:
- Compress Images with tools like ShortPixel or TinyPNG.
- Use a CDN to deliver content faster with global servers.
- Clean up HTML, CSS, and JS to reduce file size.
- Enable Caching and store static files for faster repeat visits.
Pro Tip:
If you optimize Core Web Vitals properly, it directly improves the page speed.
13. Add Breadcrumb Navigation
To help Google understand the website structure, use Breadcrumb Navigation easily. Because it improves the CTR (Click Through Rate), makes the website accessible, and distributes PageRank all over the site.
Example:
Home › Men › Clothing › Jeans
How to Add a Breadcrumb?
- For a WordPress website, use the Yoast SEO Plugin.
- For Shopify, you can enable the already available Breadcrumb option in the settings.
- For a custom code site, use Schema Markup for a better website structure.
Pro Tip:
Place breadcrumbs below the main navigation bar for clear visibility and better UX.
14. Use Hreflang for Multilingual Websites
Running a website for multiple countries and targeting other languages uses hreflang tags. Because it helps Google decide which page to show in a different language to a certain audience.
How to Add It:
- Add hreflang tags in the head section of each language version.
Example setup for English, Spanish, and Portuguese pages:
<link rel=”alternate” hreflang=”x-default” href=”https://yourwebsite.com” />
<link rel=”alternate” hreflang=”en” href=”https://yourwebsite.com” />
<link rel=”alternate” hreflang=”es” href=”https://yourwebsite.com/es/” />
<link rel=”alternate” hreflang=”pt” href=”https://yourwebsite.com/pt/” />
- Make sure all language versions reference each other correctly.
Pro Tip:
Test your hreflang setup using Google’s International Targeting Report in Search Console.
15. Keep Monitoring Technical SEO Issues
Keep in mind, Technical SEO best practices are only effective if you keep updating them over time. You will face many issues, such as broken links, slow pages, or redirect loops, but you need to track and solve them or you should also hire a seo expert for proper audit and strategy making.
How to Stay on Top of Search?
- Run regular SEO audits using tools like Google Search Console or any other.
- Fix issues such as: Redirect URLs, Missing Meta description, crawling or indexing issues.
- Track progress and re-audit to improve the quality experience for both Google and Users.
Pro Tip:
Schedule monthly or weekly crawls to keep your site error-free and fully optimized for search engines.
FAQs
What is Crawling?
Crawling is how Google finds your website through an algorithm called “Crawler.” They discover new links just by crawling old page links on search engines. When you create new pages and link them to the main blog pages, Google finds them through crawling.
What does indexing mean in SEO?
The process of indexing starts right after crawling, in which Google properly organizes your website’s pages and stores its data in the servers. Google only shows indexed pages to its audience.
How to Check if Google is Indexing Your Website?
- Open Google Search.
- Type yourdomain.com in the search bar.
- Press Enter to see indexed pages.
- Review the list (Pages Google has indexed).
- If key pages are missing, submit them through Google Search Console.
